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Analyzing A Public Opinion towards Recent Trends of Advertising: A Literature Review
Abstract
This literature study aims to analyze the ever-changing landscape of public opinion toward advertising and its recent trends, including several elements that impact individual perceptions and preferences. This writing provides a comprehensive analysis of the complex interplay of the general population, media outlets, and the advertising sector. This literature analysis examines the influence of emerging technology, ethical considerations, the significance of cultural diversity, and the evolving notion of consumer empowerment within the developing advertising domain. The findings of the study highlight the need to protect individual privacy, the potential impact of utilizing social media and celebrity endorsements in advertising campaigns, the persuasive influence of comedy and nostalgia, and the crucial role that trust plays in the effectiveness of advertisements. The research highlights the significance of strategic placement of advertisements and the implementation of advertising tactics that are sensitive to gender. In the context of a more varied global society, the recognition of inclusion as a crucial approach in advertising campaigns has emerged as a strategic imperative for effectively engaging a wider and more receptive target audience.
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